AN AUSTRALIAN DESIGN

AN AUSTRALIAN DESIGN

AN AUSTRALIAN DESIGN

AN AUSTRALIAN DESIGN

NOYYAL RIVER TIRUPUR TAMIL NADU INDIA

Polluted Noyyal river in Tamil Nadu is an ecological disaster. A disaster that is being mirrored in too many parts of the world.

“natural dyes are challenging to mass –produce.” Kathy Hattori (Botanical Colors).

This is a challenge that has to be taken up. The textile industry has to strive to achieve this economic bench-mark. The industry must succeed in achieving this, for there really is no moral choice in the matter. Life and the quality of life is a sacred right not to be taken away for the sake of a cheaper product or process.

(BellaBabyOrganic)

Villages downstream from Tirupur on the Noyyal are the worst affected.

Perfectly arable land has turned barren though there’s no shortage of water. In fact there is an abundance of it. To add insult to injury the very same water has become undrinkable both for humans and for their livestock.

Who or what is the culprit?
Pollution is the culprit, not the suspect, but the proven culprit.

Where does the pollution originate?
It originates upstream in the dyeing factories of Tirupur, or as it is known, ‘Knit City’.

What are the consequences of this unbridled water pollution?
One of the more critical issues of this situation is the alarming increase in the rates of infertility in both men and women and the resulting social consequences. There are over 30 hospitals in Erode and Tirupur that specialise in the area of infertility and these cities exist in the parts worst affected by water pollution directly attributed to toxic liquid discharge freely flowing from dyeing and bleaching factories.

“We are witnessing a significant rise in the number of men and women coming for infertility treatment from the areas next to the Noyyal. Environmental degradation is a major cause of this,” Dr Nirmala Sadasivam, a specialist in IVF treatment.

Detailed records show that infertility accounts for 40 per cent of health disorders in the pollution-hit villages.

Studies in India and elsewhere, have shown that water pollution has given rise to over 60 per cent of ailments that have come to afflict those directly influence by such waterways, such ailments as skin diseases, respiratory problems, gastritis (a painful inflammation of the stomach lining), various cancers that result from cadmium, lead, chromium and mercury entering the water supply.

Farming and allied activities were thriving in these villages, surrounded by coconut and mango groves, barely two decades ago. Even now they have electric pump-sets for their wells but nothing grows with the water. If at all anything is grown, it is maize and that too only when the rain comes.

According to a recent study, 2,300-2,500 total dissoluble solids (TDS) still make up the water. If the number crosses 500, the water becomes unfit for drinking and above 1,500 TDS, it can’t be used for farming.

An American lady has recently been quoted as saying “Someone dying for my clothing is wrong.”

AN AUSTRALIAN DESIGN

AN AUSTRALIAN DESIGN

AN AUSTRALIAN DESIGN

AN AUSTRALIAN DESIGN

BellaBaby Organic will never use any dyes or colour pigments that are not 100% chemical free and environmentally safe.

WE CAN ONLY DO OUR BEST, BUT THAT IS BETTER THAN DOING NOTHING AT ALL, SURELY.

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